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Finally! How To Become More Profitable And Avoid Flying Blind On The True Financial Performance Of Your Service-Based Business 

The truth about the 7 Secrets Of High-Profit Service Firms - and how you can use them right away

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    7 Secrets of High Profit Service Firms
    Want to get the critical financial insights you need to manage your service-based business?

    Want to turn your business into a well-oiled profit-making machine?

    Need to know what's driving profit and cash flow?

    So... why hasn't it happened for you yet?

    Come on... admit it.

    This isn't the first time you've tried to find solutions for how to generate your desired financial return from your service-based business.

    When you read this page to the end you're going to discover exactly how.

    Rachael Turner, Lucent Advisory
    Hello, my name is Rachael Turner, and not too long ago I was just like you...
    Let me tell you a quick story about how I worked my butt off for over 10 years when I first started my service-based business making every mistake under the sun..

    I was struggling with figuring out how to grow profitably and always having cash flow issues.

    And I was getting more and more burnt out and frustrated and growing in debt managing my cash flows each month.

    You see, at the time I was trying to grow a professional service business from the ground up with no business management experience and struggling to find the right employees to help me deliver a profitable outcome.

    Then the bottom fell out from under me when I hired the wrong people and wasn't accurately tracking or calculating billable hours.

    Which meant I couldn't cover my overheads because my revenue calculations were all wrong.

    As you can imagine, I was in bad shape and tearing my hair out in frustration, but I wasn't ready to give up on my dream of being able to sleep better at night knowing the true financial position of my business and sustainable path to growth.

    The problem I had was I wasn't measuring and focused on the right KPI's.

    And that's when I had my big "ah-ha" moment...


    So, first I tried increasing the amount of total billable hours by hiring more employees. That didn't work at all.

    I even tried increasing my prices, but that just plain sucked. 

    Then I tried streamlining processes and meetings that were taking time away from productive activities, and it worked a little better. 

    And that's when I finally tried getting clear on the average hourly rate I needed to recover per employee to deliver profit margin and timing out exactly how long it took to deliver on every service we offered.

    And guess what? This time it worked! 
    And that's when I realised it wasn't my fault! I was failing because of under-quoting and/or over-delivering on our services (scope creep), inefficient practices taking longer than necessary, and not having a clear understanding of the "real cost" of labour and therefore not charging enough for staff's time. 

    No wonder I was struggling.

    For years I believed you can be profitable without measuring every hour of your staff's productivity, and when I figured out that it wasn't true, I was finally able to break out of my chains and get the results I deserved!

    The real problems - under-quoting and scope creep, inefficient practices taking longer than necessary, and not having a clear understanding of the "real cost" of labour, THEY were the problems keeping me from discovering how to generate the financial return I wanted.

    Once I realised that getting clear on the average hourly rate needed for each role in my business and understanding that it was SO IMPORTANT to analyze and track it, is when I started to understand how to generate my desired financial return FAST!

    I used what I discovered to be able to:

    ✔  Measure KPI's on the amount of revenue invoiced over the number of hours worked for every position in the business

    ✔  Use time more efficiently as a resource and by maximising my staff's utilisation rate (by reducing meetings and developing more efficient processing systems) I had a robust formula for driving profit and future growth

    ✔  Build a dashboard to track the right KPI's for a service-based business in real-time so that any changes in utilisation rate is picked up and addressed straight away

    But it wasn't just me, take a look at what the 7 Secrets of High-Profit Service Firms have done for others!

    "Working with Lucent has been transformative for my business. They're excellent accountants but also thoughtful, generous, supportive, and always reliable. Absolutely recommended. Nick C."
    "Before reading this report, I didn't have a handle on my KPI drivers.  Now I know what to track and how to improve performance thanks to Rachael from Lucent Advisory"  Peter S"
    "A complete eye-opener!  Now I know what I need to measure to grow and scale my service business"  Sarah J"
    I didn't realize it when I started that not only do the 7 Secrets Of High-Profit Service Firms simplify the process on how you can generate the wanted financial return for your business, but it also helps you get the critical financial insights you need to manage the day to day of your service-based business.

    Turn your business into a well-oiled profit-making machine, and know what's driving profit and cash flow!

    And that's why I created "The 7 Secrets of High-Profit Service Firms Free Download".

    This took months of focused effort to create the framework covered in the blueprint, but it was worth it!

    It makes finding the time to work this all out while running the day to day of your business so much easier!

    What financial intelligence I had on a quarterly or yearly basis, I now have at my fingertips and a firm grasp on the 7 secret drivers to a profitable service business covered in my free download.

    Here's just a sample of the helpful blueprint you'll get inside this free report...

    ✔  Why a "KPI dashboard" in your business will save you hours trawling through pages and pages of financial reports that don't make sense so you can pinpoint within minutes where your business is on and off the track, giving you the power to act and fix issues immediately.

    ✔  Knowing what to charge so you can have a significant impact on the amount of profit you take home every month and the level of wealth and returns you can create.

    ✔  This free download will teach you how to pinpoint utilisation killers in your business so you can know how to increase your utilisation rate enabling you to increase revenue without hiring more staff.

    ✔  Taught in this free report, learn why it's important to cap your overheads as a percentage of revenue, not a dollar figure so you can have a consistent overhead percentage and increase your profits by working on lowering this percentage and how to do this.

    ✔  Covered in this free download you'll also learn how to incentivise the right behaviour for staff to take accountability in growing your business so you can stop being involved in every single decision and free up your time with your staff taking ownership of their performance outcomes.

    Get INSTANT access to this 
    astonishing free report now

    The truth about the 7 Secrets of High-Profit Service Firms 
    - and how you can use them right away
    ​ We respect your privacy and promise never to rent or share your details with anybody without your consent

    I had a client engage me recently after first meeting with me 2 years ago when things weren't going too well. At the time they weren't ready to make the move from their existing advisor so they stayed put and in that 2 years, they lost another $200,000 even though they were meeting with their accountant monthly to review their performance!

    Had they made the move to work with me and the Lucent Advisory team 2 years ago we not only could have saved them losing the $200K but they could have made a $300K profit in that time. So the decision to stay put and do nothing cost them half a million dollars and this is a business with less than a million dollars in annual revenue!

    Let me ask you a question...
    Would you like to access The 7 Secrets of High-Profit Service Firms? 

    In just a few clicks you can get access to everything inside of The 7 Secrets of High-Profit Service Firms Free Download.

    Now, while it would be impossible to show you ALL of the benefits of The 7 Secrets of High-Profit Service Firms Free Download, I want to show you some of the things that you'll experience as soon as you're on the inside.

    Learn about the 7 secrets of high-profit service firms including;

    Secret #1: Clarify Your Vision
    Secret #2: Track these 5 KPI's
    Secret #3: Pinpoint Utilisation Killers
    Secret #4: Know What to Charge
    Secret #5: Cap Your Overheads
    Secret #6: Build a KPI Dashboard
    Secret #7: Incentivise the Right Behaviour

    BONUS #1
    * A copy of our Tax Saving Case Study where we show you the exact easy-to-follow strategy we used to save Jared $106,603 in annual taxes ($99 value, yours free)

    BONUS #2
    * Plus 8 Benefits That Boost Productivity and Employee Wellbeing ($99 value, yours free)


    We're giving you a roadmap on how you can drastically improve the performance of your service-based business, increase your profits and pay less tax.

    If all this did was show you how to sleep better at night knowing the true financial position of your business and where you can drive more profit, would it be worth it?

    If all this did was help you stop working so hard churning the turnover wheel and flying blind about the real performance and profitability of your business, would it be worth it?

    Of course, it would!

    Get INSTANT access to this 
    astonishing free report now

    The truth about the 7 Secrets of High-Profit Service Firms
    - and how you can use them right away
    ​ We respect your privacy and promise never to rent or share your details with anybody without your consent
    Act Now Because...
    The profitability of your business is essential to its future. 

    Revenue alone will not drive your business forward.

    If you want to see the vision for your company become a reality, you are going to need to be profitable.

    Just imagine what life will be like when you know how to generate the expected or wanted financial return!

    So get instant access by clicking 'GET INSTANT ACCESS' below.  

    WARNING:

    Let's be blunt: If you pass on this offer, will you succeed with gaining control of your financials for better decision making? Probably not!

    You'll just keep struggling and never figure out how to generate the wanted financial return!

    Most of what you need is instruction and encouragement from someone who has successfully "been there and done that!" with helping businesses gain control of their numbers so they can make better decisions that drive profit, cash flow, and growth...

    Get this step by step guide on the seven secrets to profitable business success if you are selling a service NOW and get help gaining control of your numbers so you can make better decisions that drive profit, cash flow, and growth.  

    The success you want!

    Get INSTANT access to this 
    astonishing free report now

    The truth about the 7 Secrets of High-Profit Service Firms
    - and how you can use them right away
    ​ We respect your privacy and promise never to rent or share your details with anybody without your consent
    Lucent Advisory
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